Journal of Hebei University of Water Resources and Electric Engineering

Journal of Hebei University of Water Resources and Electric Engineering ›› 2021, Vol. 31 ›› Issue (1): 67-71.DOI: 10.16046/j.cnki.issn2096-5680.2021.01.013

• Management Science Research • Previous Articles     Next Articles

Research on Cooperative Operation Mode of Teaching Reformof Marketing Specialty in Higher Vocational Colleges——Based on Anhui Province Marketing Graduates EmploymentEmpirical Research

HU Qi-liang1,SU Bo-wen2   

  1. 1.School of Management,Anhui Business and Technology College,230013,Hefei,Anhui,China;
    2.School of Commerce and Circulation,Anhui Institute of International Business,231131,Hefei,Anhui,China

  • Received:2018-11-01 Revised:2020-12-28 Online:2021-03-31 Published:2021-04-30

高职院校市场营销专业教学改革协同运作模式研究——基于安徽省市场营销专业毕业生就业择业实证调研

胡其亮1,苏伯文2   

  1. 1.安徽工商职业学院 管理学院,安徽省合肥市双凤经济开发区金宁路北16号 230013;
    2.安徽国际商务职业学院 商贸流通学院,安徽省合肥市双凤经济开发区魏武路01号 231131

  • 作者简介:胡其亮(1981-)男,汉,安徽池州人,硕士,安徽工商职业学院讲师｡研究方向:企业管理,市场营销｡E-mail:huqiliang123@126.com
  • 基金资助:

    安徽省教育厅质量工程教育研究重点项目“新商科背景下基于CIM模型的高职院校市场营销专业教学质量持续改进研究”（2019jyxm0747）； 

    安徽省教育厅质量工程教育研究重大项目“现代学徒制和企业新型学徒制实践与探索”（2018jyxm1414）； 

    安徽省教育厅高校人文社科重点项目“基于众创空间的高校创业教育能力评价与提升策略研究”（SK2016A0137）； 

    安徽省教育厅质量工程项目“安徽工商职业学院瓜子二手车校企合作实践教育基地”（2018sjjd070）

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Abstract: The rapid development of the economy and the steady advancement of supply-side reforms require a large number of high-quality marketing talents.The sustainable development of the marketing major in higher vocational colleges is a key factor affecting the training of high-quality skilled talents in the sales industry.Through a systematic analysis graduates from 2012 to 2017 of Anhui Province marketing majors and a questionnaire survey,the deep-seated reasons for the employment problem of graduates are found,and further analysis on the influence factors of“government,bank,enterprise school” on the construction of marketing major is made.Thus,corresponding strategies such as government policy-led coordination,sales industry association-guided coordination,enterprise cooperation guidance coordination,school marketing professional reform coordination and other corresponding strategies are proposed to promote the development of Anhui Province＇s marketing professional.

Key words: higher vocational education, marketing major, Reform in Education, coordination

摘要： 经济的迅速发展,供给侧改革的稳步推进,需要一大批高素质营销技能型人才。高职院校市场营销专业的可持续性发展是影响销售行业高素质技能型人才培养的关键因素。通过对安徽省市场营销专业2012-2017届毕业生进行系统分析,并进行问卷调研,找出毕业生就业问题的深层次原因,进一步分析出"政行企校"对市场营销专业建设的影响要素。从而提出政府政策主导协同、销售行业协会引导协同、企业合作指导的协同、学校市场营销专业改革的协同等相应策略,以此促进安徽省市场营销专业的发展。

关键词: 高职, 市场营销专业, 教学改革, 协同

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